Earlier than you begin, constructing a enterprise appears easy sufficient. You’ve received an incredible thought and slightly little bit of help.

Add loads of onerous work and you can also make your dream a actuality.

What might probably go incorrect?

Because it seems, quite a bit.

I’ve constructed a number of profitable startups through the years and one of the vital worthwhile classes I’ve realized is that it’s critical to have a staff of sensible individuals in your nook.

You want a developer, an search engine optimization, a social media supervisor, a author, a salesman, and the checklist goes on.

After we take a look at a profitable firm, we are inclined to solely see the figureheads – one or two quirky founders in sweatshirts and tennis sneakers.

What you don’t see is the staff that helped them get there.

And lots of occasions that staff features a least a couple of freelancers.

Right here is the factor: you possibly can’t be good at the whole lot.

Take me, for instance. I’ve by no means been a superb salesperson. Give me a bunch of information and I can let you know something you wish to know.

However gross sales? Not my factor.

I attempted it as soon as. I was a Kirby vacuum salesman for exactly one summer.

I offered one vacuum that was later returned.

The factor is, I don’t have to be a superb salesperson.

What I have to know is the way to rent good salespeople.

The identical principle applies to hiring search engine optimization freelancers.

The advantages of hiring a contract search engine optimization

The primary questions you’re doubtless asking are, “Why would I rent a freelancer?” and “Wouldn’t it’s higher to rent a giant firm?”


However I believe loads of enterprise homeowners underestimate freelancers.

They assume if the freelancer was ok, they might be capable of discover a job. That may be true for some.

However most freelancers select the life-style as a result of they prefer it. And lots of occasions, they make more cash.

There are at present 53 million freelancers in the USA.

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Half of them say they might by no means cease freelancing regardless of how a lot cash they have been supplied.

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Don’t assume somebody is freelancing out of desperation. Many freelancers are doing it by alternative.

However, that doesn’t imply a contract search engine optimization is the suitable alternative for you.

In case you’ve decided you need assistance with search engine optimization, there are a couple of routes you possibly can go.

  1. You’ll be able to be taught search engine optimization your self.
  2. You’ll be able to rent a full-time search engine optimization.
  3. You’ll be able to rent an search engine optimization firm.
  4. You’ll be able to rent a contract search engine optimization.

What’s the distinction between these choices?

The primary choice is to be taught search engine optimization your self. This totally could be performed.

Begin with a beginner’s guide to SEO, then transfer on to an advanced guide.

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There are actually hundreds of guides, books, and web sites the place you possibly can be taught search engine optimization. It actually isn’t rocket science.

Right here is the difficulty: It takes time to be taught search engine optimization. Loads of time.

Time you’d be higher off spending on rising what you are promoting and serving your prospects, not studying about the latest SEO strategies.

Subsequent, you possibly can rent a full time, in-house search engine optimization. This generally is a incredible choice in case you have the sources to take action.

You get one extremely expert one that is completely devoted to serving to your model develop.

Nonetheless, in addition they lose perspective as a result of they solely see your information. In addition they may be too costly.

Plus, in case you are a startup working from seed cash, you won’t be capable of assure it is possible for you to to pay that wage sooner or later.

Remember the average SEO salary is just over $60K within the U.S., based on Certainly.com.

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That fee can go a lot greater relying upon the market the place you’re situated.

For instance, the common search engine optimization wage in San Francisco is $100ok.

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In Seattle, the place I dwell, the common wage of an search engine optimization is simply over $74Ok.

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These salaries don’t embody advantages and the tax obligation you tackle.

Your subsequent choice is to rent an search engine optimization company.

It sounds good. You get entry to loads of sources and in-depth instruments with out paying as a lot overhead as you’d for a full-time individual.

An company sees information from tons of various industries, so they’re extra prone to be artistic and extra keen to attempt unconventional strategies.

That might be a blessing or a curse.

However, you won’t get a really private expertise. According to a survey by Moz, the common search engine optimization firm has as much as 10 shoppers, and a few have a many as 100 shoppers.

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Companies may also be costly. In keeping with the identical survey, almost 35% of search engine optimization shoppers pay at the very least $2,500 a month.

At that value, you may nearly rent a full-time worker.

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In case you have deep pockets, that quantity won’t scare you. However in case you are bootstrapping it, there’s a good probability you don’t have that form of month-to-month funds.

Extra importantly, spending $5,000 a month on search engine optimization won’t be the most effective use of your sources.

Don’t get me incorrect, there are many incredible search engine optimization firms and in-house SEOs who do superb work.

However which may not be the most effective match in your firm.

So, that leaves discovering a contract search engine optimization.

A freelancer may be a superb match in your firm if:

  • You don’t have time to maintain up with the common adjustments within the search engine optimization trade.
  • You don’t have the time to be taught search engine optimization.
  • Your abilities are most helpful elsewhere in your organization.
  • You don’t wish to spend months testing search engine optimization methods which may or won’t work.
  • You desire a private, focused search engine optimization technique.
  • You’ll be able to’t decide to an annual wage.
  • You need somebody with expertise exterior of your model.

However how do you discover the suitable freelance search engine optimization to make sure you don’t compromise high quality?

Figuring out Your search engine optimization Wants

I’m a agency believer in that previous saying “you get what you pay for.”

It applies to Facebook marketingkeyword research, and even search engine optimization.


Extra doesn’t at all times imply higher.

There’s a high-quality line between paying for high quality and simply plain overpaying. The aim when hiring a contract search engine optimization is to search out that candy spot the place high quality and worth overlap.

So, how do you do it?

Earlier than you search your first job board or submit your first job advert, you have to work out what your search engine optimization wants are.

I recommend you start with a complete search engine optimization guidelines to see the place your website stands.

The SEO checklist on Alexa’s blog is a good place to start.

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You don’t want to repair points— that’s what you’re hiring a contract search engine optimization for, proper?

However you do have to create a complete checklist of your strengths and weaknesses as you see them. This can function a place to begin once you’re seeking to rent an search engine optimization.

One other nice choice is that this 15-minute SEO checklist from Moz. I really like that it walks you thru every step and explains why every step is essential.

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The knowledge you uncover right here will aid you later if you find yourself on the lookout for and interviewing attainable candidates.

For instance, if you happen to understand your hyperlink profile consists of some shady hyperlinks from an previous author, you’d wish to select an search engine optimization who has expertise in cleansing up hyperlink profiles.

In case you understand you’ve gotten a bunch of duplicate content material, you’d need an search engine optimization who focuses on on-page search engine optimization.

Earlier than we dig into how to search out the suitable freelance search engine optimization, I wish to discuss the place to search out an search engine optimization.

The place to Discover a High quality Freelance SEOs

When seeking to rent an search engine optimization, most individuals flip to their favourite search engine, which generally is a good place to start out.

Simply keep in mind to skip over the adverts and take a look at the natural outcomes.


As a result of if an search engine optimization can’t rank properly for key phrases like “search engine optimization knowledgeable” or “search engine optimization guide” or “search engine optimization your metropolis,” they aren’t excellent at their jobs.

Skip these outcomes:

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And take a look at these natural outcomes additional down.

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This isn’t to say adverts are inherently dangerous. You simply wish to discover an search engine optimization who is ready to rank organically for key phrases associated to search engine optimization.

I additionally like looking on AngelList for freelancers.

It is a website devoted job seekers and buyers with startups on the lookout for sources. It’s a excellent spot to search out high quality leads.

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Indeed is one other good choice. Click on on “Discover Resumes” on the prime to seek for job candidates.

You’ll be able to search by abilities, job title, firms, and even location.

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Craigslist generally is a stunning supply of high quality candidates.

In case you are comfy working with a distant freelancer, submit in a number of massive cities together with Seattle, San Francisco, Chicago, New York, and Miami.

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You can even use extra area of interest websites comparable to Inbound.orgMediabistro, and We Work Remotely.

Now that I’ve shared the place to submit your job listing, let’s transfer onto the way to discover the suitable freelance search engine optimization in your model.

Tips on how to Discover the Proper Freelance search engine optimization

Discovering a talented freelance search engine optimization could be the distinction between rising what you are promoting and losing hundreds of {dollars}.

So it is very important get it proper.

The suitable search engine optimization wants to grasp your model, keep updated on the most recent search engine optimization information, know the way to monitor outcomes, and be capable of successfully talk with you and your present staff.

Step 1: Search for somebody with a confirmed monitor report in search engine optimization.

Above, I steered you search for somebody who ranks properly organically for “search engine optimization your metropolis.” This a superb place to start out.

However, in case you are on the lookout for a freelancer, the most effective candidate won’t be in your metropolis.

What do you do?

Seek for individuals who rank properly for different key phrases, comparable to “search engine optimization guide” or “search engine optimization freelancer.”

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You can even seek for key phrases associated to these search engine optimization weaknesses we uncovered when doing the straightforward search engine optimization audit earlier.

For instance, you would possibly search “on-page search engine optimization case research” or “duplicate content material options.” The individuals who rank properly for these key phrases doubtless know their stuff.

In some situations, these educated individuals may be companies. This can occur once you search “search engine optimization case research.”

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Ensure you take a look at the articles and see who wrote them. Some could also be visitor posts written by a freelancer.

Additionally, ask the search engine optimization freelancer for case research or references.

Don’t simply take their phrase on how superior they’re at search engine optimization. They need to be capable of backup their claims with information.

Step 2: Interview potential candidates.

Upon getting a listing of freelance SEOs who may be a superb match, it’s time to begin interviewing them. There are three kinds of questions I prefer to ask potential candidates.

Be happy to regulate these to suit your wants.

The primary query is, “Taking a look at my web site, what are Three search engine optimization errors you’d advocate fixing?”

Remember, you aren’t on the lookout for them to let you know precisely how they might repair the issue. That’s time you’d pay for.

However they ought to be capable of identify a couple of areas that want enchancment.

A extremely expert search engine optimization wants to have the ability to take a look at your website supply code and discover a couple of areas in want of enchancment.

Even on my website I might count on an freelance search engine optimization to at the very least be capable of point out a couple of methods we might check.

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The bottom line is to ensure you ask them this on the spot. A very good search engine optimization shouldn’t want time to do a bunch of analysis.

The second query is, “What’s your search engine optimization philosophy?”

This gives you an thought of how they work and the way they method search engine optimization.

Do they solely deal with hyperlink constructing?

Are a few of their methods black hat?

That is info you have to have earlier than you make a hiring choice.

For instance, from the search engine optimization guidelines earlier, you would possibly know you have to deal with on-page search engine optimization. This query will aid you discover the suitable search engine optimization in your wants.

The third query is, “What sort of rankings can I count on?”

That is form of a trick query. You truly don’t need an search engine optimization who guarantees you entrance web page rankings on the drop of a hat.

Why? As a result of if they’re doing white hat search engine optimization, they will’t promise you prime rankings in a brief time period.

That isn’t how search engine optimization works.

A very good search engine optimization is aware of search engine optimization is much less of a dash and extra of an extended distance race. It takes time.

As an alternative, search for a solution nearer to:

“Properly, I can’t promise you entrance web page rankings in per week, however my common shoppers see a rise of 35% in natural search within the first 60 days. Based mostly on X, Y, Z, I believe…”

Step 3: Do a small check job earlier than you signal a long-term contract.

So, you suppose you’ve discovered the proper search engine optimization. Earlier than you lock them in with a long-term contract, you have to do a shorter check job.

Select one key time period or one web page you wish to enhance and have them focus solely on that for 30 to 60 days.

This needs to be sufficient time to see adjustments.

To determine if their efforts are working, you wish to test to see in case your impressions are rising.

To do that, first log in to Google Search Console.

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Then, click on on the web site they’re engaged on.

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Then, open up the Search Analytics Report.

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Have a look at the web page or search time period you’re having them optimize and ensure the impressions are going up.

This is a sign that what they’re doing is working.

Step 4: Lastly, keep related and maintain the communication traces open.  

You should be in contact along with your search engine optimization.

Have they got entry to the whole lot they want? Are you seeing the outcomes you anticipated? Is there a sale interval developing?

Communication is essential to constructing a profitable relationship with anybody, and it’s doubly essential for a profitable relationship with a freelancer.


Hiring a contract search engine optimization versus an company or full-time worker doesn’t imply you must compromise on high quality.

In reality, you would possibly discover it isn’t a compromise in any respect.

The suitable search engine optimization will be capable of enhance your website whereas staying inside your funds so your organization can proceed to develop.

Going by means of all these steps does take a bit extra time than simply hiring the primary identify to pop up on Google.

The distinction is these steps will aid you rent an search engine optimization freelancer who will stick round for the lengthy haul.

Have you ever employed a contract search engine optimization or are you trying to take action? What’s a very powerful high quality you search for?


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