A number of occasions a yr, CEO Susan Wojcicki updates customers and creators on YouTube’s priorities. This Letter addresses initiatives to help the Black community, the influence of COVID-19, and the way YouTube is engaged on behalf of creators.

In the previous few months, we’ve skilled huge tragedy and loss.

As individuals round the world have felt the devastating influence of the COVID-19 disaster, they’ve handled sickness, loneliness, unemployment, and juggled added obligations with children at residence.

And over the previous few weeks, we’ve grieved collectively as the Black community has endured extra mindless acts of racial terror and violence. We all know that for a lot of, tragedies like these are a persistent reminder of the hurt brought on by systemic racism. Additionally they compound the toll of the pandemic, which disproportionately impacted Black and Brown communities in the U.S. and overseas.

At YouTube, we consider Black lives matter and all of us want to do extra to dismantle systemic racism. We take part protest towards the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many others earlier than them.

The painful occasions of this yr have reminded us of the significance of human connection and the want to proceed to strengthen human rights round the world.

Our platform has been a spot the place individuals come collectively since YouTube first launched 15 years ago. And in the midst of uncertainty, creators proceed to share tales which may not in any other case be heard whereas additionally constructing on-line communities.

Supporting the Black community

We now have all the time been proud that we’re a platform that celebrates a broad and various set of voices. And we have now applied many insurance policies and product options to shield our communities.

However we acknowledge we’d like to do extra, specifically with the Black community, and that’s the reason we’re committing to following actions.

Amplifying Black voices

We’re dedicated to doing higher as a platform to heart and amplify Black voices and views.

  • At the moment, we’re asserting a multi-year $100 million fund devoted to amplifying and creating the voices of Black creators and artists and their tales.
  • And one instance of the sort of content material we’d like to elevate on the platform will premiere this Saturday, June 13. We’ll host a reside stream fundraising occasion produced by YouTube Originals (YTO), “Bear Witness, Take Action.” The YTO will convey collectively creators, artists, influential public figures and outstanding activist voices for roundtable discussions and musical performances, with donations benefiting the Equal Justice Initiative.
  • By way of the month of June, our Highlight channel will spotlight racial justice points, together with the newest views from the Black community on YouTube alongside historic content material, instructional movies, and protest protection. This content material showcases extremely vital tales about the centuries-long combat for fairness.

Safety from hate and harassment

We’ve taken many steps over the years to assist shield various communities from hate and harassment throughout the platform, together with Black creators and artists. And final yr, we developed extra stringent hate speech and harassment insurance policies. Our up to date hate speech coverage particularly bans movies alleging {that a} group is superior primarily based on qualities like race, gender, faith, or sexual orientation so as to justify discrimination, segregation or exclusion.

Because of these adjustments and our ongoing enforcement, final quarter alone we eliminated over 100,000 movies and 100 million feedback for hate and harassment.

That mentioned, we all know there’s extra work to do.

Constructing on our work over the previous a number of years, we’re taking this second to look at how our insurance policies and merchandise are working for everybody ⁠— however particularly for the Black community ⁠— and shut any gaps. And extra broadly, we’ll work to guarantee Black customers, artists, and creators can share their tales and be protected against hateful, white supremacist, and bullying content material.

Generations of Black Individuals have been ready for justice in the United States, and we all know the impact of inequality is felt round the world.

I’m dedicated to listening — to Black workers at YouTube, to Black creators, to Black artists, to leaders in the Black community, and to Black customers who tune in to YouTube day-after-day.

There’s a lot work to do to advance racial fairness in the long-term, and these efforts will proceed in the months and years forward.

Connecting individuals with helpful info, responsibly

Over the previous few months, one other prime precedence has been connecting individuals to trusted info as the coronavirus pandemic unfold round the globe. Our groups began by partaking with public well being officers in additional than 90 international locations so they may make regionally related info obtainable, which we show on our homepage and in panels that seem on movies and in search outcomes about COVID-19. Collectively, these panels have been proven greater than 200 billion occasions.

YouTube additionally launched a devoted COVID-19 information shelf, with movies from well being authorities and information organizations, in additional than 30 international locations round the world. We’ve discovered that when individuals come to YouTube trying to find coronavirus subjects, on common 94 % of the movies they see in the prime 10 outcomes come from excessive authority channels. We expect that is vital progress, whilst we hold working to convey that quantity greater.

As well as to elevating up trusted info, we have now additionally been centered on combating dangerous medical misinformation. We’re consulting on an ongoing foundation with well being authorities like the WHO and native organizations like the CDC, the Korean Ministry of Well being and Welfare, and India’s Ministry of Well being and Household Welfare, in addition to skilled medical and public well being professionals, to design insurance policies primarily based on the newest science. We up to date our policies to prohibit content material with dangerous medical info, for instance saying the virus is a hoax or claiming there’s a assured remedy. So far, we’ve eliminated over 200,000 movies for violating these insurance policies.

We additionally perceive the significance of representing a broad set of voices in the public debate. There are a selection of opinions on subjects like how governments reply to the disaster, when and the way we should always reopen economies, and criticism of well being authorities and authorities officers. We wish to guarantee these vital discussions proceed on the platform, whilst we work to fight misinformation.

Creators even have an vital function to play in serving to join individuals to helpful info. Forty high-profile creators have spoken with main well being officers, together with Dr. Jaime Sepúlveda’s Spanish-language interviews with creators and Dr. Anthony Fauci’s conversations with Trevor Noah, Dr. Mike, Lilly Singh, Phil DeFrancoDr. Regina Benjamin and Dr. Georges Benjamin additionally spoke with Black creators about the influence of COVID-19 on the Black community. These creator interviews have been seen in additional than 160 international locations and obtained greater than 43 million views.

And greater than 700 creators and artists joined YouTube’s #withme PSA marketing campaign, encouraging customers to keep residence and highlighting vital messages about how to cease the virus.

These public service bulletins are reaching individuals round the world – they’ve obtained over three billion impressions.

Thanks to all of our creators who led the method with this initiative.


YouTube has all the time been a key studying useful resource, however we are actually seeing a report quantity of engagement. The typical every day views of movies with homeschooling in the title have greater than tripled globally in the final three months.

As college students started studying from residence, a few of the first occasions we featured on Study@House had been reside streams hosted by The School Board to assist highschool college students prepare for Superior Placement checks in Might. The response exceeded our expectations – the movies from the first day of reside streaming have obtained greater than 700,000 views. And college students making ready for AP exams by the every day reside streams obtained sudden help from Lin-Manuel Miranda, who not too long ago hosted a particular version U.S. Historical past grasp class.

Creators have launched reside stream collection to assist college students of all ages keep motivated to study at residence, from Khan Academy to Mark Rober to 3Blue1Brown. And we’ve seen new read-alongs for kids, like PBS Youngsters with Michelle Obama and Dolly Parton’s weekly Goodnight with Dolly.

And college students are even discovering methods to sustain with bodily training on YouTube by tuning in to every day exhibits like PE with Joe or taking a dance break with KIDZ BOP.

Enabling on-line connections and communities

In our home, children aren’t simply studying on-line, they’re additionally nearly celebrating holidays, birthdays, and even internet hosting sleepovers with their buddies.

We’re discovering new methods to join, and at YouTube, we’re seeing communities bringing individuals collectively on-line.

Persons are utilizing reside streams at a a lot greater charge, with reside watchtime on TV screens up over 250 % year-over-year on YouTube globally throughout the top of keep at residence measures round the world.

Dwell streams are additionally serving to us seize moments that in any other case would have been misplaced, like commencement ceremonies. To mark this key milestone, we developed an internet #DearClassof2020 graduation headlined by President Barack Obama and that includes Lady Gaga, Dude Perfect, Jackie Aina, The Try Guys, Malala Yousafzai, former Secretary of Protection Robert M. Gates, former Secretary of State Condoleezza Rice, and Google’s personal Sundar Pichai.

Creators have additionally stepped in to help world reduction efforts, like jacksepticeye’s reside stream #HopeFromHome, which raised cash for the United Means. Creators in the United Kingdom got here collectively for Stream #WithMe, a reside fundraiser benefiting NHS. And artists and creators joined One Love Asia, a live performance benefiting UNICEF.

To allow the YouTube community to have much more influence, this yr we’ve expanded the entry to our donate button from 1,500 eligible channels to greater than 40,000, permitting extra creators to simply have interaction their audiences on causes they care about.

Welcoming new creativity

Even throughout these extremely tough occasions, we’re seeing unprecedented creativity from our artistic community. As a result of creators are consultants at filming to swimsuit any fashion, from high-production to storage studios, they had been in a position to shortly adapt and make content material that mirrored our new actuality, from yoga for stress launch to quarantine routines.

And artists are bringing followers collectively on-line and making YouTube a digital live performance venue. Bands like the Rolling Stones, Radiohead, and the Grateful Dead are releasing reside live performance footage each week, giving followers one thing to look ahead to whereas staying at residence. Brazilian singer Marília Mendonça hosted a reside stream live performance on YouTube from her residence final month, and the video has been seen greater than 20 million occasions.

We’re additionally welcoming cultural establishments which might be creating or increasing their YouTube channels, giving audiences the probability to tune in to legendary performances from The Bolshoi Ballet, weekly releases of Andrew Lloyd Weber musicals on The Shows Must Go On, and Shakespeare performs streamed by The Globe Theatre.

And there’s been an increase in new codecs for content material throughout quarantine. We’ve seen YouTube’s first digital fashion show and a streaming global film festival.

Gaming creators are additionally drawing new audiences. Travis Scott leveraged the energy of the fashionable recreation Fortnite to carry out unreleased music to viewers round the globe with out ever leaving his home. Viewers tuned in reside to streams from Flakes Power, Muselk, Avxry, Valkyrae and different gaming creators, with all 4 experiences garnering 100 million views on YouTube.

Thanks to all the creators and organizations who’re releasing new content material throughout this time, from tips for working at residence to DIY recommendation from a dad who launched a YouTube channel to reply questions like how to grasp a shelf or unclog a drain.

Whether or not your views are in the a whole lot or in the tens of millions, you’re making the world a bit brighter for somebody watching from residence.

YouTube creator updates

As creators rose to meet the challenges of the pandemic, additionally they confronted obstacles alongside the method. We all know the uncertainty of the previous few months has been laborious and our group is working to present help. In March, we adjusted our coverage to allow advertisements for content material from creators and information organizations discussing the coronavirus.

Given fluctuations with the promoting market, we’re encouraging creators to additionally put money into different types of monetization to grow and diversify their revenue. Since the starting of March, we noticed over two million viewers help creators by buying their first Super Chat, Super Sticker or membership on YouTube.

The variety of creators incomes the majority of their YouTube income from memberships and paid digital items is up 40 % since January.

And with extra artists now going reside on YouTube, we not too long ago introduced that we’ll be extending the availability of Tremendous Chat and Tremendous Stickers to extra artist channels.

This yr we’ve additionally labored to give creators extra management over monetization choices and to present transparency with our insurance policies by increasing Self Certification to all creators in the YouTube Companion Program (YPP). With Self-Certification, creators inform us what’s of their video and the way it complies with our ad-friendly pointers.

In the previous few weeks, you’ll have heard questions raised about Part 230, a regulation in United States legislation that enables YouTube to be an open platform whereas defending the community from dangerous content material, like content material that incites violence or endangers kids. We consider undermining Part 230 would influence our skill to shield our customers and would additionally considerably restrict content material from a variety of creators throughout the political spectrum who’ve a voice on our platform. Such a change may require on-line providers like YouTube to “over-filter” content material, making it harder for creators to share breaking information, create studying content material, expose injustice, and amplify a range of voices and opinions.

We’ll proceed to work in your behalf to clarify how eroding 230 would hurt the creator ecosystem globally.

Psychological well being

YouTube creators have lengthy been recognized for his or her authenticity, and I respect how creators have overtly shared how laborious it’s to create content material as we navigate new challenges. It’s vital for all of us to make our psychological well being and wellbeing a prime precedence.

Folks come to YouTube day-after-day on the lookout for info and assets, and we understand we have now an amazing alternative to shine a lightweight on numerous well being points.

Over the previous few months, we’ve seen a 45 % enhance in views of meditation movies and a rising recognition of mindfulness and wellbeing content material.

Our groups additionally not too long ago expanded the instruments obtainable to customers to assist prioritize wellbeing. We’ve added a brand new bedtime reminder, as well as to our “take a break” possibility, to assist viewers handle their time on YouTube.

And thru our Get By #WithMe campaign, we’ve partnered with creators to highlight movies like Why Assist Helps with Kati Morton. Creators like Kati are serving to educate and scale back the stigma related to psychological well being.

The previous few months have been extremely difficult, and we nonetheless have an extended street forward of us. However even in these tough circumstances, I’m discovering glimmers of hope day-after-day on YouTube – your ardour and creativity have been inspiring.

Thanks for all the methods you’re coming collectively to help each other, and for all the methods you’re giving again.

You’re reminding us to search for the good, even when so many issues about life really feel out of order.

Thanks for being part of our community. Whether or not you’re connecting with individuals on YouTube throughout your metropolis or throughout the world, your voices are coming collectively to make a distinction.

Susan Wojcicki


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