Marketing is the soul of every business. Without successful marketing, your business cannot be successful. But days are gone when people get results in traditional marketing. And Nowadays its trend of digital marketing. Digital marketing is the process of selling your goods and services online through using platforms like search engines and social media. But being in a trend is important. So today we are going to share with you the latest digital marketing trends of 2020 and beyond.
But why Digital marketing trends are important.
If you are a business owner and want to increase the return on your investment. But you are not getting any positives, then most probably you not using digital marketing techniques which are trending and latest. We have divided this article into the 5 most important components of digital marketing. They are:-
- Search engine optimization (SEO) trends.
- Social media marketing (SMM) trends.
- Content Marketing trends.
- Email Marketing trends.
- PPC trends.
1. Search Engine Optimization (SEO) trends:-
Before Knowing SEO trends, let’s discuss what SEO is? SEO is the process of getting ranked on a particular keyword when a searcher asks on google about that keyword. SEO is huge and Dynamic. And as its dynamic, there come so many techniques which are trending at some point. below are two points that show SEO trends which are trendy right now and for some more time. That is:-
Voice Search Is The Trend Now And In Future:-
Voice search is one of the most important factors on which websites are ranking now. Daily millions of people do an online search from voice. In fact, by the end of 2020, more than 50% of searches will be done from the voice which was predicted in 2018 by Econsultancy.
First, try to use the keyword that can be searched by people from voice. Keywords from voice search are long than keywords that are searched from the keyboard. Even if people search for the same thing. Voice searches are usually longer and specific.
Second, Create a FAQS section on your website. Google loves to give answers done by a voice from FAQS. Write the snippet around 30 words which can fully be defined as whatever a voice searcher has asked for.
Search intent is Trending will be there for long:-
Search intent is considered a major ranking factor. It is an SEO trend that will be there for a long time. It is becoming a priority of Google. Search intent is what a user has exactly asked for. And providing them exact answers will increase engagement and hence, your ranking will increase.
This is one of the digital marketing trends of SEO which you can apply right now. You can get the idea of intent by the keyword itself. There are three types of intent for which a searcher search. That is:
- Informational:- This type of keywords is searched when a user wants to know the information about something.
- Transactional:- This type of keywords get searched when a user is in a mood to Purchase something.
- Navigational:- This type of keyword gets searched a user knows exactly on which they have to go. They just want navigation.
First, decide what the service or value you are providing. And then, decide your keywords according to that.
These are two SEO trends which are there and will be there for long.
2. Social Media Marketing (SMM) Trends:-
Social media marketing is the process of selling your product and services through social media. Social media have great powers. It can make and destroy you also. You can create awareness by social media about your product and service. You have two options. Either grow your page organically or pay for ads. All small businesses can’t afford to pay for ads so they just can aware of their product organically. Whereas, big businesses can afford to pay for ads and increase their user base fast.
In this part of our article, we will show how you use digital marketing trends of social media or social media trends and can increase your return. These trends are:-
Influencer Marketing Will Be Trending For Long:-
Influencer marketing is not a new type of marketing. It has been used for a long time. But even today this type of marketing is in trend. In this of marketing, an influencer (a person with a huge fan following and engagement) is being paid for promoting the particular business which comes in their niche.
The biggest advantage of influencer marketing is that it requires less investment than paying for ads. And you can get more engagement in this marketing. This is one of the biggest digital marketing trends. This field is getting bigger and bigger daily.
Big businesses can afford big influencers and can pay them. But if you own a small business go for a small influencers or a group of small influencers. Whether they are big or small influencer, they should be relevant and niche specified.
Personalization is trending:-
Even if you are capable of running millions of dollar ads and unable to choose your audience then you will not get any return on investments. The performance of a campaign depends on how it designed and you can’t design a good campaign, without knowing your customer.
If you don’t want to waste your money on ads then grow a community, analyze your audience, see what’s common in them, and then place ads according to it. And almost every social media platform can help you with this. They know everything about their user. You should know how to use them.
These are two social media trends which are in trending right now and beyond.
3. Content Marketing Trends:-
“Content is the King”- This is what Bill gates, 2nd richest man in the world had said once. And really if you want to succeed in business your content should be outstanding. Content marketing is to provide valuable, relevant, and, consistent information to your customer, to make them potential customers, and earn by them by providing values. Now let’s know the content marketing trends which are there currently.
Video are present and future:-
Video is the future. Almost every digital marketing who analyzes digital marketing trends knows this. The rate of engagement in videos is highest. According to Statista, videos are the second-most viewed type of content. We all know videos are easy to watch. We don’t need many efforts to watch videos. It not like reading a blog, where you have to make efforts. And the things which can ease your effort will be trending always.
By using creativity you can show 10min read content in just 2 mins video. Along with video content. Live video streaming is also getting popular. If you want more engagement try to go live for a QnA session, or an event. And try to engage people by providing them fun.
Create Interactive Content:-
If you can hold your user on your content, then you can make them your honest customer. You can make interactions with your customer by posting quizzes, polls, games, tests, and animated content. By this, the bounce rate of your content will be decrease and engagement will increase.
The best example is BuzzFeed, their 96% of users take part in their activities and complete them. Nowadays, content is not just about telling more words, but its more about the experience you are giving to your user.
According to Singlebrain, more than 70% B@B marketers create interactive content more than informational content.
As per now, we have seen about seo and smm and, content marketing trends which are important part of digital marketing trends. Now its time for pay per click trends.
4. Email Marketing Trends:-
According to Hubspot, 80% of business professionals believe that email marketing helps them increase their customer retention. Email marketing is part of digital marketing in which, businesses send emails to their customers and prospects. It can create your prospect into a customer and one-time customer into long-term customers. According to optinmonster.
Below we have mentioned 2 email marketing techniques which are in trends right now.
Interactive Emails are more Engaging:-
As we have seen in the section of content marketing, interactive content makes higher engagement. It is also true in the case of emails. Interactive emails mean in which elements are present which a subscriber can click and make some activity. It’s a great way to out perform your competitors by attracting their customers too.
You can create interactive emails by adding:
- Surveys and polls.
- Menus and accordion features.
- Add-to-calendar options.
- Animated calls to action and buttons.
- Gamified features like scratch-its to reveal discounts.
Users will not ignore your email and will engage in activity =, and your engagement will increase.
AI will play important role:-
Artificial Intelligence (AI) is changing the world. Now so many things you can do with the help of AI. And there are so many email marketing tool which is based on AI. AI and machine learning will help you to send the most relevant content to your user. Your email marketing tool can send the best email with the best subject lines, matter on the most relevant times.
And even if you own a small business, which can’t spend too much on this. Their are so many tools that cheap in price but expensive in quality. And if you are a big business you can select the best tools which are expensive and have high quality.
And now the last and one of most important part of our topic digital marketing trends is Pay Per Clicks trends.
5. Pay Per Clicks (PPC) Trends:-
There is a way for everything. If you are not getting engagements from your target audience or you want to increase your online user base fast you can choose PPC. But it requires paying for ads. Pay per click refers to the process in which you place ads on the particular keyword and when it gets searched your ad comes, and if it gets clicked you have to pay according to your bid. THE latest PPC trends are as follows:-
Automation is PPC Trends:-
The biggest digital marketing in PPC is automation. You can use Artificial intelligence and Machine learning so that you don’t have to do the task which can be done by automation. Below is the list of task automation can perform:-
- Calculate the best bidding strategy for different goals.
- Set bids to get as many conversions as possible at a set target CPA.
- Enhance CPC by looking for ad auctions that are more likely to generate conversions.
- Stop low-performing ads and prioritize the ones generating the best results.
- Identify performance issues within an account.
- Dynamically generate ads based on user behavior and website content.
- Create and optimize ad copy based on data feeds using Google Scripts.
- Generate ad performance reports automatically.
Ads Data Hub Will Replace Pixels:-
Pixel method was a not hit technique to analyze the effectiveness of the youtube campaign, so users started using third-party applications. We know how analytics can make us better. But google in 2019 banned third party applications from analyzing YouTube campaign. And in return, they provide an Ads data hub.
Google explained it like this:-
“Ads Data Hub allows advertisers to understand how their advertising is performing across screens, including mobile apps, through aggregated insights from Google ad platforms, including YouTube, Google Ads and Display & Video 360.”
These were the list of some of the digital marketing trends which peoples are using and getting better results than ever. No one is stopping you to to follow these trends and Increased your return on investment. Make sure to comment on your views and share this article.
Read our blog of common SEO mistakes here