Keyword Checker Tools: What They Are and How to Use Them


Keyword Checker Tools are analysis tools that help you identify relevant keywords that can drive continuous web traffic and conversions on your website. Anyone with a fundamental knowledge of search engine optimization understands that keywords are a fundamental aspect of SEO.
When users search for words or phrases on search engines like Google, Bing, or Yandex, these words and phrases can form a link between well-optimized sites and the user. A sound keyword strategy will improve the chances of being included in the search engine results page. It is necessary to consider how well your technique and website work using a keyword checker tool.

Keyword Checker Tools: What They Are and How to Use Them

Why Should You Track Keywords?

Having an online presence is crucial in marketing your business and product, and tracking your keyword ranking can help you spot search patterns to identify your target market needs. Knowing this will not only help you maximize your odds of hitting your online target market, but it will also show you which marketing techniques succeed and which ones need to be changed or improved.
Tracking a wide variety of keywords that better represent your niche or product would also show you which keywords consistently deliver results to incorporate them in your articles/content and update pages that do not rank well.
You’ll also be able to recognize gems in the ashes – keywords related to products or services that are trending. By studying these keyword trends, you can begin using keywords that are starting to rise in popularity. This will actively improve your search engine optimization if done correctly and move the website higher in the search results.
With a reliable keyword checker tool, you can spend less time attempting to find keyword statistics and more time reviewing these data and improving your site.

How to Use a Keyword Checker Tool?

An integral aspect of any search engine optimization (SEO) technique is learning how to search for keywords. You will improve your search exposure with the right keywords and attract more traffic to your site.
Keyword analysis can be time-consuming and sometimes pricey. Fortunately, to help make your job less tasking and more effective without blowing your budget, there are some affordable keyword checker tools you can work with. They include Google Keyword Planner, Zutrix, etc.

Based on What You Know About Your Business, Make a List of Important Subjects

To start this process, think about the keywords you want to rank for. Come up with around 5-10 subjects that you think are important to your business, and then you’ll use those subjects to help come up with some particular keywords later in the process.

These are probably the things you write about most often if you’re a daily blogger. Or maybe they are the subjects of sales conversations that come up the most. Place yourself in your customer personas’ shoes – what sorts of topics does your target audience ask that you would like your company to be found for?
For instance, if you were a web design company, you might have general topics like:

  • Web design software (21K)
  • Web design tutorial (71K)
  • Ecommerce website (30K)
  • Church website (17K)
  • School website (8.5K)
  • News website (19K)
  • WordPress website (214K)
  • Attorney websites (31K)

The numbers in parentheses are their volume for monthly searches. This kind of knowledge helps you measure how important these keywords are to your audience and how many different subtopics you need to effectively build content for that keyword.

Fill in Those Subjects with the Keywords

Assuming you now have a few topic ideas that you want to work on, it’s time to incorporate those keywords into the topics. These are keyword phrases that you think are important to rank for in the SERPs because your target clients or students are likely performing searches for those particular keywords.
For instance, if I pick a keyword like ‘Ecommerce website,’ I would brainstorm some keyword phrases relevant to that subject that I thought people would type in. Those may include:

  • How to Create an Ecommerce website?
  • Ecommerce website designer in LA
  • Best tools for Creating an Ecommerce website
  • How much does it cost to create an ecommerce website?

The purpose of this step isn’t to come up with your final list of phrases for keywords. You want to end up with a brain dump of words that you imagine could be used by prospective consumers to look for material relevant to that specific keyword. Later in the process, you can narrow the lists down.
Even though Google encrypts more and more keywords every day, another clever way to develop keyword ideas is to find out the keywords for which your website is already being identified. You’ll need website analytics tools such as Google Analytics to do this. Get into the website traffic sources on your page, and sift through your organic search traffic data to find the keywords searchers use to get to your pages.

Understand How Intent Affects Keyword

User intent is now one of the most important variables in your ability to rank well on search engines like Google. Today, it is more important to answer the issue a searcher wants to tackle on your web page than to hold the keyword used by the searcher merely. So, how does the keyword analysis that you do impact this?
Using keywords for face value is simple, and sadly, under the surface, keywords can have several different meanings. Since the intent behind a search is so important to your ranking potential, you should be more cautious about interpreting the keywords.

For instance, you’re researching the keyword ‘how to start a blog,’ for an article you want to write. “Blog” could mean a blog post or the blog website itself, and the course of the article would be determined by a searcher’s intent behind that keyword.
Does the searcher want to learn how to launch a blog post for individuals? Or do they want to know how to start a domain for blogging purposes? If your content plan only addresses individuals who want to launch a website domain, you need to be sure of the keyword’s intent before committing to it.
It’s a good idea to type this keyword into the search engine yourself to check a user’s intent in a keyword and see what sorts of results pop up. Ensure that the type of content Google serves up is closely similar to what you’d like to create with the keyword.

Research Related Search Terms

If you’re struggling to think of more keywords that people might be looking for on a particular topic, take a look at the related search phrases that emerge when you insert a keyword into Google.
You’ll find several search suggestions related to your initial input when you type in the term and scroll to the bottom of Google’s result pages. These keywords will inspire ideas for other keywords that you may like to consider.

In order to continually rank higher in the search results, it’s important that you implement these best practices on a daily basis.

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