When you already have an online store, you often want to make it attractive to new users and increase sales. Creating an attractive, updated, and highly functional e-commerce website design is a time-consuming process. However, the effort is worth it – you will get more loyal customers and increase your sales.
Even if you only have an idea and no team, you can always find offered by IT vendors such as MSLDev to help you create and develop a unique e-commerce site.
According to Statista, e-commerce revenues in the United States will be more than $ 500 billion by 2022; why not become a part of this lucrative market?
Today, we’re going to share the best eCommerce website design practices and ideas on creating an online store to keep it appealing.
User interface tips
1. Use attractive images
The whole Internet is images and text. All website visitors pay attention to the visual effect first.
For the best image quality, stick to your unique style and take your shots rather than standard images.
2. Use video content
Video reviews and product unboxing are the best you can think of for your e-commerce site. No one likes to buy a pig in a poke and wants to see what they are paying for. Take the trouble to create short, explicit videos, and this will positively affect your sales.
User experience tips
1. Have clear site navigation
The navigation bar should be simple, straightforward, and contain all the necessary tabs: from the home page to contacts. Do not force the user to search for methods of communication and delivery of goods on your site.
2. Lay breadcrumbs
On modern websites, breadcrumbs show the path from the website’s home page (usually) to the current page. Why are bread crumbs so important? First, breadcrumbs allow users to return to the landing page with a single click. Second, breadcrumbs reduce bounce rates.
3. Use a lot of filters
This point is critical if you have a large volume of goods. Add filtering by color, size, purpose, season. All this improves the user experience and attracts customers to you.
Tips for communicating with the client
1. Describe your site as a living person, not a robot
The best thing to do here is to present yourself in the place of a potential buyer of your site and read all the texts and descriptions through his eyes. Create a language of communication as if you are talking to a friend, and avoid formal and machine definitions.
2. Show viewing history
Forbes writes that Personalized Commerce Is the Next Frontier.
Let your client be able to see what they have viewed in the past. There is a high probability that he will return to this product again. Invite him to look at those combined with those already considered or in high demand. The client will feel individualized by such things.
3. Turn on the ability to leave reviews
It’s no secret that reviews and recommendations from real people can increase sales.
By leveraging customer testimonials, you can build trust and loyalty. In addition, it is recommended that you allow immediate posting of reviews on your website without moderation. This way, your website visitors can see that you are honest with them and not hiding anything.
Tips your customers will love
1. Payment solutions for customer convenience
If your e-commerce site has many ways to pay, this will work into your hands. Customers agree to make more purchases on the site, where it is convenient for them to pay for the goods and there are no complex payment acceptance systems.
2. Free shipping
Free shipping captivates your website visitors. You can create a purchase threshold, after which delivery will be free. Most of the research shows that users are starting to pick up that amount for free shipping.
3. add free samples to the shipping
On the one hand, this kind of thing promotes the sale of products on your site, while at the same time you give a small compliment to your customers and show your generosity.
4. Create a loyalty program
Offer your customers rewards and discounts for purchases and reviews. Develop a reward system so that customers want to order on your site increasingly.
Take advantage of referral programs. The referral program helps increase your customers’ loyalty and encourages them to invest more in your eCommerce site.
An excellent way to be successful with e-commerce sites is to know what your client wants and go to meet them. Just remember that your main task is to think about the client’s winnings and yours. Then there will be success.
Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.