iOS 14.5 Update Launches & More Digital Marketing News

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On this week’s episode of Marketing O’Clock, Apple’s controversial iOS 14.5 update is rolling out on an iPhone near you and our team is here to tell you everything you need to know. Plus, sneaky SEO professionals discover Google’s local car search project and Spotify is rolling out a podcast subscription service.

Listen on your favorite podcast player or catch the episode on YouTube!

iOS 14.5

After months of conversation amongst privacy advocates and the digital marketing community, Apple is finally rolling out its iOS 14.5 update.

With the update, when users open an app (like Facebook) on their iPhone, they’ll get a notification from the App Tracking Transparency tool asking if they want to continue to allow that app to track their activity on other sites.

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The change is sure to have ripple effects on ad targeting, conversion reporting, and attribution.

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Spotify Launches Podcast Subscription Service

Spotify announced that they will soon allow creators to charge listeners for content through a monthly subscription. Creators can choose between 3 pricing tiers, $2.99, 5.99, & $7.99.

Spotify will not be taking a cut of the revenue from these subscriptions but will charge a 5% fee starting in 2023.

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Google Local Car Inventory

After doing some sleuthing, SEO Jim Kreinbrink found a local car search that is in development at Google. The page, which has since been taken down, showed users an inventory of cars available at local dealerships.

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Google has not confirmed if or when local car search will launch.

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Take of the Week

This week’s take comes from both Sarah Stemen and Pamela Lund. If “<brand name> landing page” is strong, we’d prefer to be weak.

ICYMI

Shaun Elley is here to assure you that you’re not color blind, Google Ads is just really confusing.

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Lightning Round

  • Who can now report indexing issues to Google’s search team?
  • What platform is launching topic targeting for in-stream video ads?
  • When should you use Google’s auto-applied recommendations?
  • Where can you find your actual bid strategy in Google Ads?
  • Why should you stop obsessing over core web vitals?
  • How can you use Twitter’s new Super Follow feature?

For more information on this week’s articles, head over to Marketingoclock.com to subscribe to the show and our newsletter.

You can also subscribe to our Marketing O’Clock community on discord to get breaking news, share tools, talk shop, and shoot the heck with other digital marketers.

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Image Credits

Featured image: Samantha Hanson, Cypress North



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