How to write a blog post: A step-by-step guide from preparation to publication • Yoast
How To Write A Blog Post: A Step By Step Guide From


Writing a profitable blog submit all comes down to the right preparations. It begins earlier than you even start writing: what would you like to say and to whom would you like to say it? You may want to get going instantly however bear in mind: writing takes a while. And when you’ve written an superior blog submit, you’ll want to make investments time in selling it and maintaining the content material up to date. Right now, we’ll cowl all you want to do to write a profitable blog submit, from the primary inception, to lengthy after publication. So let’s dive proper in!

Earlier than we get going with our step-by-step guide, have a fast take a look at this picture that depicts the three phases of a correct writing course of: 

In whole, there are 6 steps you need to take when writing and publishing a blog submit. Does this sound a bit overwhelming? Don’t fear, on the finish of this submit, you’ll discover a sensible (and downloadable) checklist with an outline of those steps!

Step 1: Preparation

Let’s say you’ve taken a good take a look at your key phrase analysis and determined upon a subject to write your subsequent blog submit about. Don’t begin typing simply but, as a result of first, it’s time to put together that submit! Which means you may have to reply a few questions. However belief me, answering these questions will certainly provide help to write a nice blog. So, let’s have a take a look at the questions you need to ask your self:

What’s the function of your submit?

Earlier than you begin writing, you need to first take a while to take into consideration why you’re writing and what you need to obtain with this particular article. Articles can have completely different functions:

  • You’ll be able to write since you need to persuade individuals. You need to persuade them to purchase your product or undertake your concepts. 
  • The goal of your article may be to entertain and amuse individuals. A column is a good instance of an entertaining textual content. 
  • Your blog or article may be informative. On this case, you write to share information about a sure subject. 

Totally different articles in your web site can have completely different functions. Additionally, many articles have a number of functions. A blog will be informative in addition to entertaining. In any case, it’s necessary to take into consideration the aim of your article as a result of it gives you a route to observe. An article that intends to persuade individuals ought to be written otherwise than an article with a solely informative or amusing operate. 

Learn extra: Why the purpose of your text is important for SEO »

What’s the major message of your submit?

You must also take into consideration what you need your readers to know or take away after they’ve learn your textual content. We refer to this because the message of your textual content.

For instance

If you need to write a submit in regards to the significance of well-structured texts, the central query of this submit might be: ‘Why is it necessary to write well-structured blog posts?’

The message of a submit in regards to the significance of well-structured texts might be: ‘It is vital to write a well-structured textual content as a result of it’s going to enable individuals to perceive your textual content higher, it’s going to lead to greater conversions and better rankings.’

So as to formulate your message, you can strive to phrase a query which your textual content ought to reply. We refer to such a query because the central query of a textual content. And the textual content you write ought to give a solution to your central query. So make it possible for your central query is evident. Strive to provide you with a summarized reply to your central query in a single or two sentences. This summarized reply is the message of your article. 

We often put the message within the introduction of the submit (telling readers what the submit shall be about) in addition to within the conclusion of the piece. Making your message express is, in our opinion, particularly necessary in net texts. It helps your readers to immediately grasp the message of your article and will increase the chance individuals will carry on studying.

Who’re your readers?

Ideally, you already thought in regards to the sort of viewers you need to attain whenever you began your web site. Nevertheless it by no means hurts to remind your self earlier than writing your textual content. So, take a while to take into consideration the individuals you’re writing for. Be sure to adapt your textual content to them and alter the problem stage of the knowledge in your article in addition to the problem of your model (use of jargon, lengthy sentences and many others). A good rule of thumb is to keep things readable and accessible to reach a wider audience.

What info do you want?

In some instances, all the knowledge you want to write your textual content is already in your head. For instance, if the chef of a native Italian restaurant desires to write a blog submit in regards to the sorts and makes use of of pasta, he most likely doesn’t want to open any books. But when he desires to write an elaborate culinary historical past about 500 years of Italian delicacies, he may want another sources. So, decide whether or not you want sources (the web, books, newspapers) to get the knowledge you want to your textual content. 

You must take the central query of your piece and provide you with a variety of sub-questions you need to reply. Discover and formulate solutions to all of your sub-questions utilizing your sources (books, web, scientific articles, and many others.). This can give you the premise of your submit or article.

After this part, you may want to make some changes to the (central) message of your article. Take a while to phrase or rephrase your message (the summarized reply to your central query) to make it totally clear.

What ‘s the easiest way to construction your textual content?

The ultimate step within the preparation course of is an important one. You will have to resolve the way you’ll construction the knowledge you need to talk to your readers. If you happen to don’t take into consideration this beforehand, odds are your textual content will lack a logical order and shall be exhausting to observe to your viewers. A proper text structure is also important for SEO. Unsure how to start? This post offers practical tips to create a decent structure.

Step 2: Write your blog submit!

At this level, you’ll have all the knowledge you want and an overview of the themes you need to talk about in your blog submit. And sure, because of this it’s lastly time to begin writing. So get going! And don’t fear. Your textual content doesn’t have to be excellent but, as you’ll be able to edit issues in a while.

Get all of it on the market, whereas making an attempt to stick to the construction you selected and ensuring your tone and elegance are in keeping with the viewers you need to attain. Additionally, you don’t have to write your blog submit from begin to finish. Be happy to swap between paragraphs and skip exhausting bits to get again to in a while. No matter feels most pure to you!

Hold studying: SEO Copywriting: The ultimate guide »

Step 3: Correcting, enhancing and optimizing

When you’ve put every part on (digital) paper, it’s time for the enhancing part. Now, you need to look extra carefully at your textual content and easy out bizarre sentences and errors. Which means checking for errors on a sentence and paragraph stage, and in addition evaluating whether or not the construction of your blog submit truly is sensible. If you happen to’re not an skilled author, it may be very useful to use on-line spell checks or to ask somebody you realize to learn your textual content. One other pair of eyes has a recent perspective in your textual content and may, subsequently, spot errors rather more simply.

Optimize your submit for the various search engines

Optimizing for serps ought to, after all, be a large a part of making ready your blog submit for publication. For instance, it’s necessary to examine the distribution of your key phrases, meta description and the readability of your textual content. As you realize, the Yoast plugin provides a lot of assist with this step! Try the SEO analysis tool, and our submit on how to optimize your blog post.

Step 4: Practicalities earlier than publishing

Earlier than you’ll be able to ship your new masterpiece into the world, there are a few extra issues to do, to enhance its probabilities to do nicely: 

Don’t neglect to add pictures

Photographs are a useful addition to (nearly) each blog submit. So earlier than publishing the submit you wrote, you want to add no less than one high quality picture and make sure your images are optimized. Some bloggers favor to create images and pictures earlier than they begin writing their texts. Others favor to first write after which discover the right pictures. Whether or not you utilize inventory images or create your individual graphics, be sure you no less than have a header picture that can be used to share on social media. In Yoast web optimization Premium, there’s a social preview the place you’ll be able to see what it seems like when your submit is shared on Fb or Twitter. And you may also set a completely different social picture if desired.

Add classes and tags

Classes and tags present an additional layer of construction to your website, and you really want to give some thought to how you utilize these. As you’re making ready your blog submit, it’s straightforward to neglect to add the best taxonomies. So examine whether or not you’ve completed that earlier than you hit the publish button!

Optimize for social media

Not solely are you able to set your individual social picture in Yoast web optimization Premium, you may also write a completely different description for Fb and Twitter than for Google. Individuals who discover you thru Fb, usually have a completely different reference to you than those that discover you thru Google. Make certain the outline resembles that! 

If Pinterest is a platform that’s related to your blog, one other a part of your blog submit’s preparation is designing a Pinterest picture. These ought to have a ratio of two:3, which signifies that it’s vertical. Additionally, enjoyable to point out: Pinterest comes with a scheduled function now. So you’ll be able to schedule your pin earlier than publishing the submit. Simply be sure you put the right publishing URL in!

Step 5: After publishing your submit

After publishing your blog submit, you’ll be able to both sit again and hope individuals will simply choose up your latest masterpiece or you’ll be able to take some steps to draw consideration to your new submit. It’s time to make some noise and get the story on the market!

Share your submit on social media

Though social media are designed to preserve their customers on their platforms, as a substitute of clicking a web site, your followers love listening to from you. And particularly if you happen to write to your social viewers, it’s necessary to submit your blog posts on these social media accounts. There are plugins that push your blog posts to social media as quickly as you hit publish, however you can additionally do that your self.

And though Pinterest isn’t a social medium, however a visible search engine, we’ll talk about it right here as nicely. Whereas Google finds out about your new blogpost by way of crawling and sitemaps, Pinterest doesn’t. So, in order for you your content material on Pinterest, you want to truly inform Pinterest you may have a new submit by posting to it. So when you’ve got not used the scheduler or need to place your pins on extra boards, now’s the time to achieve this!

Inside linking to new submit from different posts

Are you conscious of the significance of website construction? To enhance your submit’s probabilities to rank, you need to add inside hyperlinks. Internal links are hyperlinks which might be in your textual content and so they inform Google all about context. It’s necessary to hyperlink to your blog submit. Whereas writing your submit, you almost certainly already linked to different posts you’d already written. After publishing, be sure you examine which blog posts may have a hyperlink to your new submit and add these hyperlinks instantly. 

Step 6: A whereas after publishing your blog submit

To verify your blog posts don’t disappear within the massive sea of content material on the market, it’s necessary to preserve engaged on selling and enhancing them even after they’ve been revealed for a whereas. 

Together with posts within the e-newsletter

A lot of companies keep a e-newsletter. If you happen to ship out a e-newsletter, you may have to resolve in case you are going to share all of your latest blog posts, or will solely share your funniest or most informative ones. You’ll be able to share your latest blog submit in at present’s e-newsletter, and if it’s nonetheless related six months from now, otherwise you’re doing a themed e-newsletter, you’ll be able to embrace it once more. If the content material continues to be related, it received’t matter if the article is one week or month outdated.

Reposting on social media

You shared your blog submit on social media proper after you revealed it, however that doesn’t imply you can’t republish it once more after a few months! The identical goes with the e-newsletter. Don’t overdo it, however it’s protected to reshare one thing 6 months after you first shared it. You’ll be able to even resolve to use one other social picture or one other introduction textual content to give the social media submit a completely different look.

Analyzing the submit efficiency

After a month or so, you can begin to analyze your submit’s efficiency. That is one thing you want to do usually, as an illustration, each three months. You must look at Google Analytics and examine Google Search Console to see how individuals discover your blog submit, but additionally whether or not you’re rating for the key phrases you need to rank for and if you happen to ought to create extra posts surrounding the topic or make the blog submit much more in-depth. 

Optimizing the place obligatory

web optimization is an ongoing course of. One month, you might rank #1 for a key phrase, however what if the following month your competitor has created a higher piece and begins rating first? And, do you know search intent for a key phrase can change over time? In brief, you need to periodically revisit your blog submit with the info you may have collected and optimize the place obligatory. 

Examine what your competitors does higher than you and resolve whether or not you need to optimize. Do you’re feeling it’s price your time to enhance a submit if you happen to dropped from the primary to the second place? Optimizing may imply you want to focus extra on issues like link building, or Schema. Examine what your opponents do that you just don’t. Don’t copy, however study from them.

Extra inside linking

So ideally, you already labored in your inside linking whenever you simply revealed your submit. If you happen to did that and stored a watch on it over time, then you’ll be able to skip this step. If not, you most likely want to work in your inside linking once more! Use the orphaned content filter in Yoast SEO Premium to see which articles want some consideration relating to inside linking.

Sensible guidelines

To maintain observe of what you want to do to write and publish a excellent blog submit, we created a guidelines. You’ll be able to print it out and preserve with you as a cheat sheet whenever you’re making ready, writing, and fine-tuning your textual content. We even added some empty checkboxes so you’ll be able to add further steps if we didn’t cowl one thing you think about completely obligatory! Download the free checklist here!


Writing a blog submit will be a lot of enjoyable, however it’s additionally a lot of labor. You want to make investments time in making ready your blog submit, writing it, and even as soon as it’s written, it’s necessary to be certain it will get the eye it deserves by sharing and enhancing your textual content. It’d seem to be a lot, however in the long run, you’ll see your content material carry out nicely constantly. And belief me, it is going to be price it!

Learn on: SEO copywriting: The ultimate Guide »


Source link


Please enter your comment!
Please enter your name here