Uncover out why this agency dropped all of the issues to help moms all through COVID-19.
By Kristin MacLaughlin April 22, 2020
Life modified quickly for 24/7 MOMS — a media agency that creates content material materials to simplify motherhood — when COVID-19 shut down a lot of the USA.
Founder Trisha Novotny knew she wished to differ her enterprise method. Her viewers was in catastrophe, overwhelmed, and scared. And it left her questioning how biggest to help them get by the pandemic.
So she stopped engaged on her new product and suggested her writers to drop their current initiatives. In its place, they could focus all their efforts on serving to moms coping with the model new challenges of parenting with social distancing and shelter in place orders.
She launched a daily reside streaming current for moms, and a model new Fb group centered on serving to moms survive school closures all through COVID-19.
The model new current and Fb neighborhood are serving to Novotny develop an engaged e mail file of subscribers who know, like, and perception her.
Proper right here’s how Novotny did it.
The 4 steps Novotny took to differ her method, help moms, and develop her e mail file
Step 1: Reevaluate your small enterprise goals and method.
COVID-19 had a direct impression on 24/7 Mom’s enterprise method. Their viewers of moms now face new challenges, like educating their children at residence and working in direction of social distancing.
Novotny met alongside along with her group and altered every group members’ priorities and created a model new content material materials plan.
“I wanted to totally start altering our editorial. I met with my writers. All of the items they’d written and scheduled is sitting on preserve correct now. They wanted to write down new stuff,” says Novotny.
Novotny moreover wanted to shift priorities for a model new product she had already launched and was inside the midst of promoting. On March, 16, 2020, 24/7 Mothers began promoting “30 Baggage in 30 Days” a declutter drawback with the target of eradicating 30 baggage worth of household litter inside a 30–day timeframe out of your property.
“As people have been signing up that first day, we obtained the massive announcement in our state that schools have been shutting down. No individual goes to do ‘30 Baggage in 30 Days’ with their children residence with no money, dropping their jobs, having to make money working from home,” say Novotny.
Step 2: Uncover a technique to present your viewers immense value.
The very subsequent morning, fairly than engaged on created data merchandise, Novotny went once more to streaming reside on social platforms. She knew her viewers wished help. “I suggested my viewers, ‘Hey, we’re going to survive this collectively. These are my recommendations with the intention to survive,’” says Novotny.
Now was not the time to advertise merchandise her viewers couldn’t afford to buy. In its place, Novotny centered on rising her file of subscribers.
Mothers could not get adequate of the model new content material materials. Inside days, the Fb group College Closure Survival for Mothers had over 1,900 energetic moms and the Fb reside current Mommin it Day by day had over 2000 views of their first episode.
Step 3: Develop your e mail file with free lead magnets that give rather more value.
Novotny has on a regular basis centered on providing Mothers with the devices they have to be outfitted, impressed, and linked. So each daily reside stream, put up on the Fb group, or internet web page on her site moreover options a hyperlink to a landing internet web page to hitch a free printable lead magnet. The free printables are related to the topic of the day and provide additional recommendations, pleasing actions, and easy to look at steps. These free lead magnets give moms a motive to subscribe to her file, builds perception alongside along with her viewers, and might even help improve e mail engagement.
Social Media Platforms
For 24/7 Mothers, an infinite push is migrating their social followers to hitch their e mail content material materials.
“We don’t private the followers on Fb, Twitter, and Pinterest. We’re attempting to rework these over to AWeber as a results of we private our e mail lists. It’s getting harder and harder to assemble these social media platforms as a results of they want your money. So our goal correct now’s to push people over to our e mail file. We made a mistake years previously of not setting up our e mail file,” says Novotry.
On all social media platforms, 24/7 Mothers now have signup sorts that hyperlink to a landing internet web page to collect contact information.
When anyone clicks on the “Enroll” button, they go to this landing internet web page that Novotny created with the AWeber Landing Internet web page Builder.
Dwell Streaming Reveals
24/7 Mothers is on a regular basis giving value to their viewers. All through her reside streaming current, Novotny would reference a free printable that’s associated and related to the topic of the day. She would include a hyperlink to an AWeber landing internet web page for moms to enter their e mail to get the free printable.
“On my Mommin it Day by day current, if I’m talking about menu planning, I’d give them free menu planners and free recipes of meals that they will create. Or if I’ve been talking about chores, I’ll give them chore charts and lists of age-applicable chores. When it was Easter, I was giving them Easter egg hunt ideas and scavenger hunt printables. I make the most of AWeber to ship the whole free printables,” says Novotny.
Proper right here is the Easter printable landing internet web page that 24/7 Mothers used to develop their file and provide value to their viewers.
One amongst 24/7 Mothers’ largest regrets was not accumulating emails for all the earlier years they have been doing product giveaways.
They not too way back linked their Rafflecopter integration with AWeber. Rafflecopter is a instrument that makes it great easy to run giveaway promotions in your site or social media.
“When the mom enters their title in a giveaway, Rafflecopter dumps that e mail over into AWeber. AWeber sends them an computerized ‘welcome to my tribe’ e mail. And now you’re in my e mail loop and as well as entered into the giveaway. When the giveaway ends, Rafflecopter mechanically chooses the winner. My giveaway division people attain out to the winner and have the product prize shipped out,” says Novotny.
Proper right here’s the automated “welcome to my tribe” e mail a subscriber receives after they enter a giveaway or indicators as a lot as be a part of the 24/7 Mothers file.
Step 4: Ship your lead magnets and share rather more value collectively along with your viewers in your emails.
Lead magnets are an superior technique to work collectively collectively along with your viewers. 24/7 Mothers makes sure every lead magnet over-delivers and delights her viewers.
In each e mail, Novotry connects alongside along with her viewers to bolster the mission of 24/7 Mothers, to elucidate how they will entry further free content material materials, and to elucidate what to anticipate in her weekly e-publication.
Then Novotry makes it great easy to confirm her viewers receives the printable they requested. They will merely entry by merely clicking on the image inside the e mail.
Mothers are mechanically added to Novotny’s weekly e-publication file after they be part of a free printable. Every e-publication that 24/7 Mothers sends provides inspiration and value.
Novotny’s method shift helps her viewers and as well as setting up an e mail file of followers who like and perception her.
“I’m looking for the long term and setting up my file,” says Novotny.
AWeber makes it great easy to create your private lead magnet.
AWeber provides a free course that may allow you to create your private lead magnet and kick start your file improvement. By the tip of the course, you’ll have launched the two most important file improvement devices — your lead magnet and enroll type.
Attempt AWeber and start rising your small enterprise on-line.
You’ll get all of the issues 24/7 Mothers makes use of to develop her private enterprise on-line — along with enroll sorts, newsletters, and landing pages.