Always up-to-date list of Facebook ad sizes & specs

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Final up to date: Jan 15, 2020

Let’s be actual for a second–for those who’re spending even a penny on promoting, you have to be contemplating Fb. Why? Practically everyone seems to be there.

To check Fb’s dominance in opposition to different social media networks, 97% of social advertisers selected it as their most used and most helpful social media platform.

So we will all admit Fb adverts are a reasonably large deal. And that’s why we’re right here to ensure your content material appears pristine through the use of the right Fb advert sizes. Click on the bounce hyperlinks under to skip forward!

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Fb Feed adverts

Each advertiser is preventing for house on a person’s Fb Feed. That is the prime actual property for Fb adverts to face out to customers. Accessible each in picture or video format, these adverts will seem on each cell and desktop. Let’s get began:

Feed advert picture dimensions and pointers

  • Really useful picture dimension: 1200 x 628 pixels.
  • Minimal width and top: 600 pixels.
  • Really useful side ratio is between 9:16 to 16:9, however crops to 1.91:1 with a hyperlink.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.

Feed advert character limits

  • Textual content: 125 characters.
  • Headline: 25 characters.
  • Hyperlink description: 30 characters.

For extra data on social media character limits, take a look at our information under!

Feed video advert specs

  • Really useful to add the very best decision video doable.
  • Minimal dimensions 600 x 315 (1.9:1 panorama) or 600 x 600 (sq.).
  • Really useful side ratio is between 9:16 to 16:9 (Horizontal: 16:9, Sq.: 1:1, Vertical: 4:5 or 2:three and Full Portrait: 9:16).
  • Really useful video codecs are .MP4 and .MOV (see full list here).
  • Max video file dimension is 4GB.
  • Video size max is 240 minutes.

Feed advert character limits

  • Headline: 25 characters.
  • Hyperlink description: 30 characters.
Facebook Management Try Free Banner

Fb Carousel Adverts are an ideal method to showcase your model with a number of photos or movies. For retailers, it’s nice to point out numerous colours, sizes and different key particulars to persuade customers to purchase. This format is on the market for each video and picture for all Carousel advert placements. Moreover, Fb Carousel Adverts can be found on six totally different advert sorts:

carousel image ad
  • Fb Feed (Picture and Video)
  • Fb Proper Column
  • Fb Immediate Articles
  • Fb Market
  • Fb Viewers Community Native, Banner and Interstitial
  • Messenger Inbox

Fortunately, there’s just a few variations between every advert kind inside Carousel for picture and video adverts. See the specs right here:

Carousel advert picture dimensions and pointers

  • Really useful picture dimension: not less than 1080 x 1080 pixels
  • Minimal width and top of 600 pixels (minimal 254 x 133 pixels for Messenger House Carousel Adverts).
  • Minimal 2 playing cards and max of 10 playing cards per Carousel Advert.
  • Really useful ratio is 1:1.
  • Max picture dimension of 30MB.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.
target facebook carousel ad

Carousel video advert specs

  • Really useful decision is minimal of 1080 x 1080.
  • Minimal 2 playing cards and max of 10 playing cards per Carousel Advert.
  • Really useful video codecs are .MP4 and .MOV.
  • Max video file dimension is 4GB.
  • Video size is 240 minutes.
  • Video thumbnails with 20% textual content or extra may improve probabilities of failed supply.

Carousel advert character limits

  • Textual content: 125 characters.
  • Headline: 40 characters.
  • Hyperlink description: 20 characters (non-obligatory on Immediate Articles).

Ah–the sneaky proper column picture advert. Everybody is aware of it and for companies, this advert kind can work extraordinarily properly. Nonetheless, whereas they solely seem on desktop, data shows they’ve the very best CPC (price per click on) amongst different Fb advert sorts.

facebook right column ad

Proper column advert picture dimensions and pointers

  • Really useful picture dimension: 1200 x 628 pixels.
  • Minimal width and top of 600 pixels.
  • Really useful side ratio is between 9:16 to 16:9, however crops to 1.91:1 with hyperlink.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.

Proper column advert character limits

  • Textual content: 125 characters.
  • Headline: 25 characters.
  • Hyperlink description: 30 characters.

Fb in-stream video adverts

Fb in-stream video adverts are totally different from common feed adverts as they solely final 5 to 15 seconds. In keeping with CPC Strategy, the typical on-target price is almost 90% and have a completion view price of 70%. The fast, digestible movies are good for manufacturers making an attempt to be a magnet for customers with small interactions.

facebook in stream ad

In-stream video advert specs

  • Really useful to add the very best decision video doable.
  • Really useful side ratio is 16:9 (ratios fall between 9:16 to 16:9).
  • Really useful video codecs are .MP4 and .MOV.
  • Max video file dimension is 4GB.
  • Video size is 5 to 15 seconds.
  • Extremely advisable to incorporate video sound.
  • Captions are likewise non-obligatory, however advisable
  • Video thumbnails with 20% textual content or extra may improve probabilities of failed supply

For more information on the video specs throughout social networks, take a look at our full information on social media video dimensions.

Fb Immediate Articles adverts

Trying to promote a chunk of content material throughout Fb? The discharge of Fb Immediate Article adverts permits quick-loading and interactive content material by means of Fb’s app. Moreover, advertisers have the choice to put adverts throughout the articles as properly. This advert format is on the market for picture and video:

national geographic instant article ad

Immediate article advert picture dimensions and pointers

  • Really useful picture dimension: 1,200 x 628 pixels.
  • Minimal width and top of 600 pixels.f
  • Really useful side ratio is between 9:16 to 16:9, however crops to 1.91:1 with hyperlink.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.

Immediate article video advert specs

  • Really useful to add the very best decision video doable.
  • Really useful side ratio is between 9:16 to 16:9.
  • Really useful video codecs are .MP4 and .MOV.
  • Max video file dimension is 4GB.
  • Video max size is 240 minutes.
  • Video thumbnails with 20% textual content or extra may improve probabilities of failed supply.

Immediate article advert character limits

  • Headline: 25 characters.
  • Hyperlink description: 30 characters.

Fb Market adverts

Fb Market works as a hub on the community to purchase and promote gadgets with others in your neighborhood. Whereas scrolling by means of this function, you’ll run throughout Fb Market adverts. That is ultimate for those who’re wanting to draw customers to your website trying to find a particular product and even location. Each video and picture can be found codecs.

facebook marketplace ads

Market advert picture pointers and dimensions

  • Really useful picture dimension: 1,200 x 628 pixels.
  • Minimal width and top of 600 pixels.
  • Really useful side ratio is between 9:16 to 16:9, however crops to 1.91:1 with hyperlink.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.

Market video advert specs

  • Really useful to add the very best decision video doable.
  • Really useful side ratio is between 9:16 to 16:9.
  • Really useful video codecs are .MP4 and .MOV.
  • Max video file dimension is 4GB.
  • Video max size is 240 minutes.
  • Video thumbnails with 20% textual content or extra may improve probabilities of failed supply.

Market advert character limits

  • Textual content: 125 characters.
  • Headline: 25 characters.
  • Hyperlink description: 30 characters.

For extra data on different social media picture sizes, take a look at our always up to date image size guide under!

Viewers Community native, banner and interstitial adverts

In case you’re trying to promote to customers on different invaluable areas, however by means of Fb, this format is ideal for you. Fb Viewers Community adverts work natively, on banners and interstitial adverts. Whether or not it’s pre- or mid-roll placements, it’s good understanding your content material will seem on trusted publishers. Consider this as Fb’s personal Show Adverts. Once more, there are each picture and video choices right here:

jack in the box audience network native ad

Viewers Community advert picture dimensions and pointers

  • Really useful picture dimension: 1,200 x 628 pixels.
  • Minimal width 254 pixels and top of 133 pixels.
  • Really useful side ratio is between 9:16 to 16:9, however crops to 1.91:1 with hyperlink.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.

Viewers Community video advert specs

  • Really useful to add the very best decision video doable.
  • Really useful side ratio is between 9:16 to 16:9.
  • Really useful video codecs are .MP4 and .MOV.
  • Max video file dimension is 4GB.
  • Video minimal size is 10 seconds and the utmost is 121 seconds.
  • Video thumbnails with 20% textual content or extra may improve probabilities of failed supply.

Viewers Community advert character limits

  • Textual content: 125 characters.
  • Headline: 25 characters.
  • Hyperlink description (non-obligatory): 30 characters.

Did you’ve a person work together with you on Fb Messenger, however they didn’t convert? If you wish to re-engage and goal these customers, you need to use Sponsored Messages to succeed in again out. Nonetheless, deciding on this format turns off different placements and once more, you may solely goal these with present conversations.

facebook sponsored message ads

Sponsored message advert picture pointers

  • Really useful picture dimension: 1,200 x 628 pixels.
  • Minimal width is 254 pixels and top of 133 pixels.
  • Really useful side ratio is between 9:16 to 16:9, however crops to 1.91:1 with hyperlink.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.

Sponsored message advert character limits

  • Textual content: 125 characters.
  • Headline: 25 characters.
  • Hyperlink description: 30 characters.

Fb Messenger adverts

When customers scroll by means of their Fb Messenger House, sponsored adverts can be found to seem between conversations. This advert format is barely out there for picture content material and solely seems on the Fb Messenger app.

facebook nectar messenger ad

Fb messenger advert picture pointers

  • Really useful picture dimension: 1,200 x 628 pixels.
  • Minimal width is 254 pixels and top of 133 pixels.
  • Really useful side ratio is between 9:16 to 16:9, however crops to 1.91:1 with hyperlink.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.

Fb messenger character limits

  • Textual content: 125 characters.
  • Headline: 25 characters.

Fb Assortment adverts (Together with Immediate Expertise adverts)

Fb Assortment adverts are an effective way to offer a extremely visible searching function all throughout the advert placement. Whereas it’s solely out there in Fb Feeds, this advert kind permits a canopy picture or video (each out there on Assortment adverts) to showcase a number of merchandise. Moreover, when customers click on the full-screen model, customers are despatched to an Immediate Expertise (previously known as Canvas). Right here, customers are dropped at a scrollable cell engagement expertise to study extra a couple of model.

facebook collection ad

Fb Assortment advert picture dimensions and pointers

  • Picture dimension: Minimal width and top of 600 pixels.
  • Really useful ratio is 1:1 for sq. and 16:9 for panorama photos.
  • Max picture dimension of 30MB.
  • Really useful picture codecs are JPG and PNG.
  • Photographs with 20% textual content or extra may improve probabilities of failed supply.

Fb Assortment video advert specs

  • Really useful decision is minimal of 1200 x 628 pixels.
  • Really useful video codecs are .MP4 and .MOV.
  • Max video file dimension is 4GB.
  • Video size is 120 minutes (advisable lower than 2 minutes).
  • Video thumbnails with 20% textual content or extra may improve probabilities of failed supply.

Fb Assortment character limits

  • Textual content: 90 characters.
  • Headline: 25 characters.

For extra data on the assorted advert sizes and specs, take a look at Fb’s video requirement page and ads guide.

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