In fitness marketing, fitness equipment is often the first thing that comes to mind. But what if you don’t have fitness equipment? You still need to market your gym! This blog post will provide seven strategies on how to market your gym without fitness equipment, so you can get more members and generate more revenue for your business.
Let’s take a look at these strategies.
1. Make A User-Friendly Website
With fitness equipment, your gym needs to have a user-friendly website. This means that the design of your website should be clean and easy to use, as well as having a consistent theme throughout. Also, you need to make sure that your gym’s website is mobile-friendly to be used on smartphones or tablets easily. Don’t worry about designing for desktop computers first because more people will read your content via their mobile devices.
2. Local Search Engine Optimization For Gyms
Local SEO is an essential component of your marketing strategy for any local business. It doesn’t matter if you are a small business or a large corporation; customers in the area want to find what you have to offer and may not know how to find it without help from search engines. Local SEO can turn casual browsers into paying customers who are actively looking for your company.
3. Place High Quality And Keywords-Filled Content In Your Gym’s Blog
The blog is one of the best ways to create a community around your gym and establish an online presence. It also helps you rank higher in search engines by providing great content to help people find your business. The best way to use your gym’s blog is by placing high-quality content about fitness trends, workouts from experts or professionals, nutrition information, health advice from doctors and therapists- basically anything that will help people be better informed when they’re looking at their options.
4. Track Your Club’s Promotional Activities
Track your club’s promotional activities to see what is working and what isn’t. This will help you find new ways of advertising, which can be updated as needed or discontinued if not successful in the long run. It would be best to track how many people join each month because this may give you an idea of the number that might be reached in the future.
5. Video Content Marketing
Video marketing has become one of the most popular ways to get your message across. Videos are quick, engaging, and perfect for social media channels like Facebook Live or Instagram stories. When you’re creating video content, you must have a plan in place before shooting anything – otherwise, your videos will be random clips without any meaning behind them or purpose.
6. Start A Referral Program
If your gym is a service, start with referrals. Start by asking members for their friends’ email addresses and set up an automated referral system that rewards them for sharing the word about your fitness center.
7. Send Out A Weekly Newsletter
A newsletter can be a great way to get in touch with your local area and keep them updated on new changes, products, or promotions. This is also an excellent opportunity for you as the business owner to provide information about yourself that might not otherwise come up during day-to-day operations.
The Bottom Line
To get more members and generate more revenue for your business, try these seven strategies we have provided. Implementing just a few of these will help you build your fitness marketing strategy without spending any money on equipment!