Although it sometimes seems like the type of content that usually goes viral is of very little consequence, online content that is important to society can go viral, too. But when you have important content that can really make an impact in people’s lives, sometimes you need to think a little differently about how you present it in order for it to truly go viral.
To help you in achieving this for your organization or cause, here are three ways to make your important online content go viral.
Appeal To Ethos, Pathos, And Logos
To really help your important content to make an impact, online marketing guru Neil Patel shares that you’ll need to appeal to ethos, pathos, and logos in whatever content form you choose to use.
If you’re unfamiliar with this idea, appealing to ethos means appealing to ethical ideas, appealing to pathos means appealing to emotion, and appealing to logos means appealing to logic. While this might seem challenging to achieve all of these things in one piece of viral content, if you’re able to do so, you have a much greater chance of actually having your content connect with people in your desired way and becoming viral. But luckily, many organizations that are trying to market important ideas, like creating a cleaner planet or helping those in need, just naturally already appeal to ethos, pathos, and logos completely on their own.
Focus On Your Imagery
When trying to create viral content, the imagery you use can make all the difference.
Knowing this, Kiely Kuligowski, a contributor to Business News Daily, advises that you really spend a lot of time thinking about how to visually represent that information you’re trying to portray. Since you’ll usually only have a few moments to grab the attention of your audience, you’ll need to have your post contain images or imagery that makes people stop and react.
According to Steve Olenski, a contributor to Forbes.com, people usually will share or repost something that they see online because it relates or connects to them in some way. So to take advantage of this, you’ll want to try to make your content very relatable to your target audience in order to give yourself a shot at having it go viral.
To do this, you’ll really need to understand your target audience and then create something that will relate to the majority of these people on a personal level. This way, your audience will be telling their own story even as they share your story with their own followings.
If you have important content that you want to go viral and impact a lot of people online, consider using the tips mentioned above to help you increase your odds of having this happen for you.