Final Friday, Could 29th, Yoast celebrated its 10th anniversary, and we invited everybody to affix us! And what higher approach to have fun than with an superior, interactive webinar? We had a number of talks, Q&As, dwell web site opinions, all with masses of website positioning suggestions, insights and sensible recommendation. In fact, we perceive that not everybody might be part of the dwell webinar. So, right here’s a fast recap of the classes, plus the hyperlinks to all of the movies, so that you don’t must miss out!
Questioning what you’ll be taught from the talks on this webinar? Right here’s an instance of somebody’s takeaway from one of the classes:
Fairly cool, proper? Listed here are all of the movies, so let’s dive proper in!
Joost on 10 years of website positioning for everybody
Bear in mind what your world appeared like in 2010? Joost takes you on a visit down reminiscence lane and exhibits you some highlights of the previous 10 years. What did Google (actually) appear to be again then? And the way did this search engine evolve? But additionally: what didn’t change? Heaps of recommendation we gave 10 years in the past, nonetheless stands as we speak. How’s that attainable? Joost walks you thru 10 years of Google and Yoast!
Plus, if you wish to have a peek at Joost’s first official Yoast desk in his attic 10 years in the past, you could watch this video:
Marieke on the significance of readability
On this discuss, Marieke explains why we really feel readability is necessary for each your customers and your website positioning. She offers just a few helpful suggestions to enhance the readability of your textual content and offers an perception into the readability evaluation of our plugin. So, are you interested by why we might not suggest our plugin to literary heroes reminiscent of Dickens and Shakespeare? And what we web site homeowners can all be taught from youngsters’s books reminiscent of The Very Hungry Caterpillar? Watch the video to search out out:
Three parallel dwell web site opinions
Reside web site evaluate – Technical website positioning
Ever wished to see how specialists decide aside web sites to supply recommendation on technical website positioning? Right here’s your likelihood! Joost de Valk and Jono Alderson sort out three web sites — a horse ranch within the US, a store making artisan leather-based baggage and a self-help web site —, and provide you with a boatload of suggestions to enhance these websites. You’ll get insights into worldwide website positioning, crawling, web site construction, taxonomies, schema enhancements and much more. Go test it out!
Reside web site evaluate – Person expertise (UX)
What do clear call-to-actions, readable fonts, an intuitive design, helpful movies, and high-quality copy all have in frequent? They’re important for a wonderful consumer expertise in your web site. On this webinar, Michiel, Thijs, Annelieke, and Judith stroll you thru a pair of web sites and level out some frequent UX points that occur on many websites and which you’d need to stop on yours. In fact, they’ll spotlight the nice issues about these web sites too! In want of some examples of what (not) to do relating to the usability of your web site? Test this out:
Reside web site evaluate – website positioning copywriting
Throughout this evaluate, Marieke, Willemien, Edwin and Fleur, talk about the content material of just a few totally different websites. And though the suggestions they offer is particular to those websites, these will be very useful for any web site proprietor on the market. So watch their evaluate if you wish to know why it’s so necessary to maintain a aim in thoughts when you write, how web site construction may help your guests and what our opinion is on inventory photographs:
Jono on find out how to use schema to construct your model and increase authority
Our resident website positioning wizard Jono Alderson has been advocating the use of schema structured knowledge for over 10 years. Over the years, structured knowledge has been getting extra and extra necessary, however probably not simpler to implement — though the outcomes of implementing it could get you nice rewards. However why is Google pushing this so onerous? And the way does the Yoast website positioning schema structured knowledge framework match into this story? Take heed to Jono clarify why this subsequent frontier is now inside attain for everybody. You can even learn how Yoast SEO makes implementing structured data a whole lot easier.
That’s it for this webinar – keep tuned!
That’s it for this recap! We hope you loved it and received some nice takeaways on your web site; we actually had an superior time with all of you! This undoubtedly received’t be our final webinar, so keep watch over Yoast.com, social media, or simply join our e-newsletter to be the primary to know!